final production plan

Final Production Plan

Dates and Timescales
Production launch - June 20th 2015
With the new season line of clothing coming in for summer we feel that this would be the best time to launch the advertisements. 
Artwork with client by end of march, proofs from printer first week of april, webspace and cookies brought through april.

The Final deadline is for the 9th of February,for the adverts to be complete, but the client is unsure about when to launch the advertising so we have advised that they start circulation around the 21st of February as this is a week after Valentines Day so they will not go unnoticed in the overabundance of adds for products for Valentines Day.

These advertisements have had 2 weeks where we are able to work on them for 10 and a half hours so in total we have had 21 hours to complete the advertisements and other tasks.

Resources and Equipment
A company to print the flyers to 

The resources i'm going to require to complete the advertisements are; The photos of the fabric from the backstitch website, a computer able to run while using high-definition images, and photoshop CS6. With these resources I will be able to complete the advertisements.

Task Management
Web slider - Matt -Time Scale: May 5th-June 5th - Budget:£0 - 2-21/2 weeks till complete
Flyer - Charlotte - Time Scale: May 5th-June 8th - Budget:£150 - 1-2 weeks of work to complete
Magazine add - Rory - Time Scale: May 5th-June 5th - Budget:£0 - 3-4 weeks till complete

Budget
Campaign Cost: £208 for work on the magazine, £143 for work on the Web Slider, £165 for work on the Flyer, Printing cost of Flyers £150 and printing cost of Magazine add £885 + VAT per insertion for 1 week. Total Campaign Cost: £1151

Legal and ethical issues 
There should be no ethical issues with any of the productions however if someone brings up a possible issue before they go into printing it will be meticulously reviewed so no issues will be an issue later. 


There are no reasons why there will be any legal issues as all of the images used for the productions where under fair use (In regulations with Creative Commons). If legal issues do arise they shall be resolved through the legal system. 
Under ASA UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) there is no breach in the code apart from a posable problem in 03 Misleading Advertising due to the tag of 100% satisfaction guaranteed however there is no problem because under the rule "Marketers must not use the term “free trial” to describe “satisfaction or your money back” offers or offers for which a non-refundable purchase is required." as there is no money back offer.

Invoice:

location scouting

A1 ADVERTISEMENT BOARD

production process

Production Plan

1.  Dates and timescale including product lunch date:in terms of release date week prior to the store birthday to 
2.  resources and equipment:for the resources and equipment the use of photoshop in order to make the flyers/post cards and then printer paper for the printing of them
3.  personal and activity:by passing out the flyers in the middle of town and by word of mouth can get the ad campaign around. if a small group went into Cambridge center the flyers/post cards can easily get passed around and word of mouth helps boost is as people may over hear the small group talking to people about it while handing stuff out
4.  budget:for the budget that backstitch has was initially nothing but after the talks we has suggested for the flyers/post cards to have 1000 printed for the small price of £72 was very feasible for backstitch to do
5. Relevant Legal and ethical issues: for the advert there are no clear legal or ethical issues with it. the ad is perfectly fine as there is nothing in it that may been seen as offensive to anyone or type of culture or have anything that may come across as false advertisement. 

JWT powerpoint