Production Plan

1.  Dates and timescale including product lunch date:in terms of release date week prior to the store birthday to 
2.  resources and equipment:for the resources and equipment the use of photoshop in order to make the flyers/post cards and then printer paper for the printing of them
3.  personal and activity:by passing out the flyers in the middle of town and by word of mouth can get the ad campaign around. if a small group went into Cambridge center the flyers/post cards can easily get passed around and word of mouth helps boost is as people may over hear the small group talking to people about it while handing stuff out
4.  budget:for the budget that backstitch has was initially nothing but after the talks we has suggested for the flyers/post cards to have 1000 printed for the small price of £72 was very feasible for backstitch to do
5. Relevant Legal and ethical issues: for the advert there are no clear legal or ethical issues with it. the ad is perfectly fine as there is nothing in it that may been seen as offensive to anyone or type of culture or have anything that may come across as false advertisement. 

JWT powerpoint