Final Production Plan
Dates and Timescales
Production launch - June 20th 2015
With the new season line of clothing coming in for summer we feel that this would be the best time to launch the advertisements.
Artwork with client by end of march, proofs from printer first week of april, webspace and cookies brought through april.
The Final deadline is for the 9th of February,for the adverts to be complete, but the client is unsure about when to launch the advertising so we have advised that they start circulation around the 21st of February as this is a week after Valentines Day so they will not go unnoticed in the overabundance of adds for products for Valentines Day.
These advertisements have had 2 weeks where we are able to work on them for 10 and a half hours so in total we have had 21 hours to complete the advertisements and other tasks.
Resources and Equipment
A company to print the flyers to
The resources i'm going to require to complete the advertisements are; The photos of the fabric from the backstitch website, a computer able to run while using high-definition images, and photoshop CS6. With these resources I will be able to complete the advertisements.
Task Management
Web slider - Matt -Time Scale: May 5th-June 5th - Budget:£0 - 2-21/2 weeks till complete
Flyer - Charlotte - Time Scale: May 5th-June 8th - Budget:£150 - 1-2 weeks of work to complete
Magazine add - Rory - Time Scale: May 5th-June 5th - Budget:£0 - 3-4 weeks till complete
Budget
Campaign Cost: £208 for work on the magazine, £143 for work on the Web Slider, £165 for work on the Flyer, Printing cost of Flyers £150 and printing cost of Magazine add £885 + VAT per insertion for 1 week. Total Campaign Cost: £1151
Legal and ethical issues
There should be no ethical issues with any of the productions however if someone brings up a possible issue before they go into printing it will be meticulously reviewed so no issues will be an issue later.
There are no reasons why there will be any legal issues as all of the images used for the productions where under fair use (In regulations with Creative Commons). If legal issues do arise they shall be resolved through the legal system.
Under ASA UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) there is no breach in the code apart from a posable problem in 03 Misleading Advertising due to the tag of 100% satisfaction guaranteed however there is no problem because under the rule "Marketers must not use the term “free trial” to describe “satisfaction or your money back” offers or offers for which a non-refundable purchase is required." as there is no money back offer.
Invoice:
Production launch - June 20th 2015
With the new season line of clothing coming in for summer we feel that this would be the best time to launch the advertisements.
Artwork with client by end of march, proofs from printer first week of april, webspace and cookies brought through april.
The Final deadline is for the 9th of February,for the adverts to be complete, but the client is unsure about when to launch the advertising so we have advised that they start circulation around the 21st of February as this is a week after Valentines Day so they will not go unnoticed in the overabundance of adds for products for Valentines Day.
These advertisements have had 2 weeks where we are able to work on them for 10 and a half hours so in total we have had 21 hours to complete the advertisements and other tasks.
Resources and Equipment
A company to print the flyers to
The resources i'm going to require to complete the advertisements are; The photos of the fabric from the backstitch website, a computer able to run while using high-definition images, and photoshop CS6. With these resources I will be able to complete the advertisements.
Task Management
Web slider - Matt -Time Scale: May 5th-June 5th - Budget:£0 - 2-21/2 weeks till complete
Flyer - Charlotte - Time Scale: May 5th-June 8th - Budget:£150 - 1-2 weeks of work to complete
Magazine add - Rory - Time Scale: May 5th-June 5th - Budget:£0 - 3-4 weeks till complete
Budget
Campaign Cost: £208 for work on the magazine, £143 for work on the Web Slider, £165 for work on the Flyer, Printing cost of Flyers £150 and printing cost of Magazine add £885 + VAT per insertion for 1 week. Total Campaign Cost: £1151
Legal and ethical issues
There should be no ethical issues with any of the productions however if someone brings up a possible issue before they go into printing it will be meticulously reviewed so no issues will be an issue later.
There are no reasons why there will be any legal issues as all of the images used for the productions where under fair use (In regulations with Creative Commons). If legal issues do arise they shall be resolved through the legal system.
Under ASA UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) there is no breach in the code apart from a posable problem in 03 Misleading Advertising due to the tag of 100% satisfaction guaranteed however there is no problem because under the rule "Marketers must not use the term “free trial” to describe “satisfaction or your money back” offers or offers for which a non-refundable purchase is required." as there is no money back offer.
Invoice:
