one way to grow their social networking status is by placing the facebook adress onto the current flyers and other forms of advertisement.
by building and online relationship with other local shops so they in term you can advertise each other when trying to promote special deals and events.
Thursday, 26 February 2015
backstitch advertisement
Flyer 1 to the left and flyer 2 to the bottom
Time Scale: May 5th-8th
budget:£150
market position:the advertisement may have a hard time standing a good place in the marker because backstitch isn't that well known and some people who would take or be given a flyer might not fully not what it is until they read/look at it plus there isn't a strong guarantee that people will take one
target audience: women 14-80, interest in fabrics, sewing
this is the backstitch flyers, they where planned to be handed out to people in the middle of town cambridge and in a few local shops
Time Scale: May 5th-june 5th
budget:0
target audience: women 14-50, interest in fabrics, sewing, people active online and visit the backstitch visit website frequently.
this is the backstitch webslider. it is meant for the backstitch website to advertise the classes they offer in store.
Style:newspaper advertisement
Time Scale: May 5th-june 5th
budget:0
market position:should maintain a ok postion in the market because it will be advertised in the local cambridge newspaper. it should attract some parts of the target audience but it varies as the younger part of the target audience that we are tying to reach might not even read the local paper which will
target audience: women 20-80, interest in fabrics, sewing, people active online and visit the backstitch
this is the backstitch news paper/magazine advertisement. it is meant to be published a local newpaper to help advertise the store to people that read.
Wednesday, 25 February 2015
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Monday, 23 February 2015
Backstitch 19/02/2015
Notes from last meeting at Backstitch 19/02/2015
Action Points
- Create double sided flyer for sideways advert.
- Experiment with the fonts on the first design, to keep format consistent
- For the second design try to change and make it more minimalist and simple, remove homely feel.
- Change Rockwell font to anyone of these, calbri font, Ludicas font and seoge script.
- Find out Rory's initial ideas for Alice's newspaper article asap.
- Research more about distribution.
- Smaller local shops, salons, cafes, places which included no gifting features, would be ideal.
- Slider idea is strong through social media, create it so it flows with the site's feel and tone.
- Create a social media advert to support the online store and Facebook page etc.
- Plan, investigate the social network aspect on how products can get across to people plus do some investigation into how we can make the distribution productive and efficient in message getting across to people
Presentation we showed Backstitch
two most appropriate ideas would be the newspaper advert and the second backstitch flyer idea.
- Newspaper: potential target audience would be women possible of ages maybe late teens so 18 to there later years of 60. this product has much potential as it easily catches the eye of people with its design. it would stand out easily in the market place and have good potential in the market. the newspaper advert would be a good choice of advertisement as is style is appealing to all.
- for the second flyer idea its target audience would be around the same as the newspaper one as its goal is the same to promote backstitch,it has ok potential it has all the information on contacting backstitch and address which gives it a good market possession as it contains all of this information.
Thursday, 5 February 2015
advertising plan
Aims and Objectives
budget:for the budget that backstitch has was initially nothing but after the talks we has suggested for the flyers/post cards to have 1000 printed for the small price of £72 was very feasible for backstitch to do
Relevant Legal and ethical issues:
the aim is to promote backstitch to potential new customers and the sewing lessons that backstitch does in the shop with an post card and online ad
Target Audience
women-aged 18-80, interested in sewing, cloths making with in cambridgeshire area.
Campaign Message
friendly,nice location,well priced classes and wide range of resources for sewing.
Schedule and lunch dates
In terms of release date we air aim week or 2 prior to the store birthday in March.
initial pitch to client 19 feb
final ideas approved 26 February print advert ready for production 3rd march for distribution week prior of store birthday
Location and Scheduling
web adverts to be used on the companies website to attracted existing customers about the classes.
post cards to be distributed in local shops E.G coffe shops/town centre and at fabric shows
budget:for the budget that backstitch has was initially nothing but after the talks we has suggested for the flyers/post cards to have 1000 printed for the small price of £72 was very feasible for backstitch to do
Relevant Legal and ethical issues:
for legal issues is the clearance for backstitches logos and products and clear any edition images of clients products, this may mean taking new photos of the stock.
for ethical issues around the quality/ environmental issues are around the production of the fabrics from unethical labor/ the type of materials used in the fabric production. the main dession is to not and try to draw attention to this and make the advert look attractive
advert needs to be cover by the ASA
ASA none broadcasting advertising rules.
most of the relate to spersific industries and are not relevant to our client.our main aim is to insure that we are no misleading/mis-selling the product
http://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?cscid={61a03caa-6750-498d-8732-68d55c0752fd}#.VVnFzfagnZU
audio-visual potential
a small video demonstrating the classes that Alice provides and what the classes are like for distribution on the web
Monday, 2 February 2015
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