the aim is to promote backstitch to potential new customers and the sewing lessons that backstitch does in the shop with an post card and online ad
Target Audience
women-aged 18-80, interested in sewing, cloths making with in cambridgeshire area.
Campaign Message
friendly,nice location,well priced classes and wide range of resources for sewing.
Schedule and lunch dates
In terms of release date we air aim week or 2 prior to the store birthday in March.
initial pitch to client 19 feb
final ideas approved 26 February print advert ready for production 3rd march for distribution week prior of store birthday
Location and Scheduling
web adverts to be used on the companies website to attracted existing customers about the classes.
post cards to be distributed in local shops E.G coffe shops/town centre and at fabric shows
budget:for the budget that backstitch has was initially nothing but after the talks we has suggested for the flyers/post cards to have 1000 printed for the small price of £72 was very feasible for backstitch to do
Relevant Legal and ethical issues:
for legal issues is the clearance for backstitches logos and products and clear any edition images of clients products, this may mean taking new photos of the stock.
for ethical issues around the quality/ environmental issues are around the production of the fabrics from unethical labor/ the type of materials used in the fabric production. the main dession is to not and try to draw attention to this and make the advert look attractive
advert needs to be cover by the ASA
ASA none broadcasting advertising rules.
most of the relate to spersific industries and are not relevant to our client.our main aim is to insure that we are no misleading/mis-selling the product
http://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?cscid={61a03caa-6750-498d-8732-68d55c0752fd}#.VVnFzfagnZU
audio-visual potential
a small video demonstrating the classes that Alice provides and what the classes are like for distribution on the web
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