backstitch advertisement

Flyer 1 to the left and flyer 2 to the bottom

 Style:flyer handouts
Time Scale: May 5th-8th
budget:£150
market position:the advertisement may have a hard time standing a good place in the marker because backstitch isn't that well known and some people who would take or be given a flyer might not fully not what it is until they read/look at it plus there isn't a strong guarantee that people will take one
target audience: women 14-80, interest in fabrics, sewing

this is the backstitch flyers, they where planned to be handed out to people in the middle of town cambridge and in a few local shops

 Style:web slider
Time Scale: May 5th-june 5th
budget:0

market position:should have a good market position since the slider will be on the backstitchs website as its a web sliders for there slider to help advertise there classes. it won't attract to the older part of the audience as they might not use the web or computers that much because they don't fully understand them
target audience: women 14-50, interest in fabrics, sewing, people active online and visit the backstitch visit website frequently.


this is the backstitch webslider. it is meant for the backstitch website to advertise the classes they offer in store.

Style:newspaper advertisement
Time Scale: May 5th-june 5th
budget:0
market position:should maintain a ok postion in the market because it will be advertised in the local cambridge newspaper. it should attract some parts of the target audience but it varies as the younger part of the target audience that we are tying to reach might not even read the local paper which will
target audience: women 20-80, interest in fabrics, sewing, people active online and visit the backstitch

this is the backstitch news paper/magazine advertisement. it is meant to be published a local newpaper to help advertise the store to people that read.