Backstitch 19/02/2015

Notes from last meeting at Backstitch 19/02/2015 

Action Points

• Create double sided flyer for sideways advert.
• Experiment with the fonts on the first design, to keep format consistent
• For the second design try to change and make it more minimalist and simple, remove homely feel.
• Change Rockwell font to anyone of these, calbri font, Ludicas font and seoge script.
• Find out Rory's initial ideas for Alice's newspaper article asap.
• Research more about distribution.
• Smaller local shops, salons, cafes, places which included no gifting features, would be ideal.
• Slider idea is strong through social media, create it so it flows with the site's feel and tone.
• Create a social media advert to support the online store and Facebook page etc.
• Plan, investigate the social network aspect on how products can get across to people plus do some investigation into how we can make the distribution productive and efficient in message getting across to people

Presentation we showed Backstitch

 

 

two most appropriate ideas would be the newspaper advert and the second backstitch flyer idea.

• Newspaper: potential target audience would be women possible of ages maybe late teens so 18 to there later years of 60. this product has much potential as it easily catches the eye of people with its design. it would stand out easily in the market place and have good potential in the market. the newspaper advert would be a good choice of advertisement as is style is appealing to all.
• for the second flyer idea its target audience would be around the same as the newspaper one as its goal is the same to promote backstitch,it has ok potential it has all the information on contacting backstitch and address which gives it a good market possession as it contains all of this information.