Nanna Mexico Research
Their Online Presence
Nanna Mexico's website is a very easy to use and has all the relevant information available. This includes the menu, their store locations in cambridge, contact numbers and about the store and how it was founded and the values that the store wants to uphold. "Buy fresh, Cook simple, Waste nothing". There is also an online ordering feature which from the reviews of clients works well but some feel does not deliver out far enough but apart from that is fast and arrives promptly with the food still hot.
Current image, Branding and Advertising
The current image from the customers is that the food that they serve is of a good quality and fast but sometimes the food they serve is not of the same quality or some say the the service was extremely poor and did not stay true to there pervious times eating there. This could be the downfall of the brand or it could be a one of of bad service that all establishments have. The current state of the branding and advertising is the deals that they offer.
The Product they Offer
The food that Nanna Mexico offer is simple, authentic Mexican food at a good price. The food that is available is Burritos, Tacos, Quesadillas, Tortas, Nachos, Salad, Burrito, Enchilada and a kids meal. With only 2 other Mexican food establishments in cambridge this is mildly unique food for the surrounding area and as such has a foot hole in the food market in cambridge. And being one of the only Mexican take out store in/around cambridge they are a one off store that has a large following for the food that they make.
Genre:food, purpose is to get people to eat at one of their two shops. there main focus would be students as they show that on mondays students can eat for £5
Frequency:the audience should see this ad campaign several times
Process: the making of the advertisement for making these are rough ideas, drafts of those ideas, then a selective few of those drafts are turned into adds
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