Backstitch - Creative brief - Production meetings

W/C Monday 19th January 2015
STAGE 1: Initial creative review of ideas and brief.


What's wanted - 1/4 or 1/2 page magazine ad, postcard flyer, web advertising as you see fit to complete the brief

NO BUDGET GIVEN - research costs for asked publishing options.

Fonts previous used given - Segoe Script and Rockwell

Contact details must be included -

www.backstitch.co.uk
01223 778118
Backstitch, Burwash Manor, New Road, Barton, Cambridge, CB23 7EY

INCLUDE -

• more store visiting
• online awareness
• stock available online
• no knitting - only sewing 
• classes available to public
• classes must be told
• stock options must be told
• more awareness of the location
• vintage and modern fabric range

WAYS WE COULD ADVERTISE - WHAT MIGHT WORK?

• Online social networking sites such as Facebook
• Blogspot banners
• Online sewing sites
• Youtube - Possible video via shops activities
• Sewing - craft magazines
• Local newspaper
• Forums online - e.g. local networks
• Village Beacons 
• Twitter feed 
• A5 handouts at local craft fairs, country game shows
• Mail flyers
• Emails - via existing shop contacts online
• Facebook page  
• Customer interactions
• Promotional offers 
• Visually intractive
• Heart 103 fm- Radio advert ( like hobby crafts )
• Events - kids classes
• Possible stunts like crochet bombing 

Look through prices, budgets, and legal actions for where you can advertise.
Press releases are free, these contain own employed work to raise awareness.
Think about the quantity and broadcast basement area of people, and think about the frequency of how many times people are going to look at the flyer's before they visit the store.

COST RESEARCH 

• Cambsprinting.com     
  
  

• Blunt Print - 1k = A5 - £145 - £15 delivery + VAT - 350gsm matte, double sided colour.
• Print corner - 5k = A5 - £119 - 135gsm gloss, single sided colour