cycle hire research

Logo

Logo just consist of the companies name along with a simple drawing on someone on a bike

Online Presence: just consist of their own website where it gives you detail on how to contact them and hiring fee's for the bikes.current advertisement in online at visitcambridge where it has the logo opening times and their location and some photos of the bikes

Target Audience: Tourist/adults/teenagers
(students),cyclist
the product that city cycle hire offers the renting out of a various type of bikes(Normal style bikes for both genders  and mountain bikes) with a max of a year hire (depending on type of bike determines the price) how ever there is a £40 deposits before hand. they also offer add ons to the bike like child-seats or tag-a-longs.
site has a feed back section where people leave their thoughts and views of the product. the audience of the product tends to be cyclists (who are most likely adults than to teenagers)

Genre:travel. to advertise and show the fact they they rent out bikes to people
Frequency:the audience should see this ad campaign several times
Process: the making of the advertisement for making these are rough ideas, drafts of those ideas, then a selective few of those drafts are turned into adds