the add is advertising the online bank first direct which currently is the Uk's telephone and internet only banking company.its trying to reach out to a new audience of potential customers to converter from their current bank to first direct, which advertises its self as the bank with a difference and treats like their customers how they want to be treated. what the campaign says is that they are the type of bank you won't have problems with when it comes to customer services and that they are a reliable bank.
Colours of the advert are in black and white, content is that of a Frilled-Neck Lizard running down a road chasing something and trying to get its attention. The Key art of the image is just the Little Lizard branded LittleFrill running
there is no branding on the image. typography is nearly just a hashtag and then LittleFrill and @LittleFrill. which is there for a social media for things like Facebook and twitter. target audience is most likely young adults/adults and anyone who is interested into moving to online banking.
their current advertisement is 2D digital, print and tv based.
the tv and digital still adverts work together to portray a message that first direct is a different type of bank.
there ads come across as easy and simplistic which is to say that the bank is the same as well. the adds are meant to portray what the bank does with using less is more to get the messages across. like the the picture above which shows the types of fonts they have used.
adverts recognised style is that off animals with the capability to talk like ordinary humans, that talk to the view directly about how they hate bad customer services and tends to have all there adds in black and white. the add is trying to get people to change from their current bank to first direct.
Genre:banking, to get people to join their back as its different and they claim to care more about customer survice
Frequency:people should se this quiet often as its soon frequently on tv and once or twice on social media
Process: the making of the advertisement for making these are rough ideas, drafts of those ideas, then a selective few of those drafts are turned into adds
adverts recognised style is that off animals with the capability to talk like ordinary humans, that talk to the view directly about how they hate bad customer services and tends to have all there adds in black and white. the add is trying to get people to change from their current bank to first direct.
Genre:banking, to get people to join their back as its different and they claim to care more about customer survice
Frequency:people should se this quiet often as its soon frequently on tv and once or twice on social media
Process: the making of the advertisement for making these are rough ideas, drafts of those ideas, then a selective few of those drafts are turned into adds
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